It’s Florida season

Chart of the Week: Reefer Outbound Tender Reject Index – Florida, USDA Produce Spot Rate – Lakeland to Chicago, Lakeland to Boston  SONAR: ROTRI.FL, AGRATE.LALCHI. AGRATE.LALBOS

Refrigerated tender rejection rates for loads originating in Florida topped 5% this past week for the first time since July 2022.

The spiking rejection rates coincided with jumping spot rates for produce truckload moves, something that occurs regularly this time of year for the region. The big takeaway is that spot...

https://www.freightwaves.com/news/its-florida-season

Sales & Marketing recap: Driving perishables sales

This fireside chat recap is from FreightWaves’ Sales & Marketing Summit on Wednesday.

FIRESIDE CHAT TOPIC: Working with drivers and customers to boost perishables sales.

DETAILS: A freight contractor from the heart of America’s “Salad Bowl” explains how truck brokers are keeping fruits and vegetables from perishing before they get to consumers during the supply chain crisis. 

SPEAKER: Colby Varley is a sales associate with Advanced Transportation Services Inc.

BIO: Born and raised in Salinas,...

https://www.freightwaves.com/news/sales-marketing-recap-driving-perishable-sales

Produce season comes early?

Chart of the Week:  Reefer Outbound Tender Reject Index – USA, USDA Produce Truckload Spot Rate – Los Angeles to Dallas, Reefer Outbound Tender Reject Index – Los Angeles SONAR: ROTRI.USA, AGRATE.LAXDAL, ROTRI.LAX

It is widely known at this point that the winter plunge that hit the central U.S. a couple of weeks ago sent shockwaves through trucking networks that are still being felt throughout the country. As dry van capacity has somewhat started to recover, reefer capacity has become even more...

https://s29755.pcdn.co/news/produce-season-comes-early