Product demonstration

Augmented reality is making packaging sexy

Immertia demonstrates new holographic packaging technology with Bayer

Usually, people pay more attention to the products they buy than to the packaging they came in. That makes sense – after all, a company’s goal is to sell its product, not its packaging. But what if packaging is the product? Making packaging sexy might seem like a tall task, but one company is making it a reality.

An augmented reality, that is. Australian technology startup Immertia recently unveiled a demonstration of its holographic packaging, which uses augmented reality (AR) technology to...

https://www.freightwaves.com/news/augmented-reality-is-making-packaging-sexy

Opening the black box of shipping

Airspace Technologies.

Ryan Rusnak called it “black-box shipping” — the lack of information provided after a shipment leaves its origin location until it arrives at its destination. No updates. No transparency. Just cross your fingers and hope for the best. Or if you’re lucky, maybe a phone call or two.

It was a problem that needed solving … and that’s why Rusnak, chief technology officer, and CEO Nick Bulcao founded Airspace.

“Airspace,” Rusnak said, “was built to open the black box that shipping had become.”

Added...

https://www.freightwaves.com/news/opening-the-black-box-of-shipping