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FedEx rebrands aircraft, ground vehicles with new logo
FedEx is rolling out a new paint scheme for its freighter aircraft to reflect the combination underway of the Express and Ground networks, a strategic effort designed to increase efficiency and cut costs by reducing overlapping infrastructure.
The parcel delivery giant this year began covering cargo jets with new graphics to represent the unified brand under the One FedEx model, Justin Brownlee, senior vice president for flight operations and network planning, informed airline employees last...
https://www.freightwaves.com/news/fedex-rebrands-aircraft-ground-vehicles-with-new-logo
Motor Services Hugo Stamp and Governor Control Systems rebrand as MSHS
Fort Lauderdale, Fla., based Motor Services Hugo Stamp and Governor Control Systems are rebranding as one entity named MSHS. The unification marks the next milestone in the company’s almost 40 year history.
Previously operating as separate entities, Governor Control Systems and Motor Services Hugo Stamp have been leaders in their respected fields and recognized worldwide for their technical expertise and turn-key solutions. Through the unification and rebranding, MSHS says it will provide...
KeepTruckin rebrands as Motive to broaden reach
Fleet management solutions provider KeepTruckin announced Tuesday it is relaunching as Motive as the company begins to provide hardware and software applications for markets outside of just trucking and logistics.
“We started KeepTruckin in 2013 with a mission to bring the trucking industry online, but today our technology is used by a wide range of industries including construction, oil and gas, passenger transport and more. We changed our name to reflect the diversity of customers we serve,”...
https://www.freightwaves.com/news/keeptruckin-rebrands-as-motive-to-broaden-reach
CarrierDirect rebrands as Metafora to reflect drive ‘to go even deeper’
CarrierDirect announced Monday it has changed its name to Metafora, Greek for transportation, as the company continues expanding its full-service consulting and technology development offerings.
“When I joined, we were the best kept secret in transportation — having done incredible work with some of the biggest companies and being behind some of the most innovative work in the space,” Ryan Schreiber, vice president of industry and growth, told FreightWaves. “This change comes at a time when...
Global Marine Fuel Supplier Heads for A Rebrand
- Global marine fuel supplier Peninsula Petroleum is heading for a rebrand that plays down the oil part of its business.
- The company is slowly starting to use a new logo that no longer features ‘Petroleum’ in its name.
- Also, dropping its trademark blue and yellow colours in favour of a monochromatic scheme.
- Peninsula is “pioneering marine energy solutions,” according to a promotional video published as part of its sponsorship of Monday’s virtual gathering.
A recent news article published in the...
https://mfame.guru/global-marine-fuel-supplier-heads-for-a-rebrand/
Laborde Products announces rebranding at WorkBoat Show
After 21 years, Laborde Products has chosen a new look to reflect the continuous growth and innovative nature of its business. On opening day of the International WorkBoat Show, Laborde Products revealed the inception of its rebranded logo; however, it doesn’t stop there. This rebranding will include a complete “overhaul” of the company’s website, graphics, correspondence and more.
This evolution will allow Laborde Products to convey complex solutions in a more clear and understandable way....