Sales is a lot like baseball, according to Lauren Bailey, president and founder of Factor 8. “You can’t get home, if you can’t get on first (base).” It just so happens that getting to first base is one of the most difficult aspects of a salesperson’s job — that initial conversation.
“You could be the best seller with the best demo in the world or you could have 37 years of logistics experience that you’re willing to share, but unless you can get somebody to talk to you and listen, it doesn’t...
This fireside chat recap is from FreightWaves’ 3PL Summit.
FIRESIDE CHAT TOPIC: Sell more with science
DETAILS: A discussion on the science behind successful sales practices.
INTERVIEWER AND SPEAKER: Kevin Hill, executive publisher at FreightWaves, and author and sales guru David Hoffeld.
BIO: Hoffeld is the CEO and chief sales trainer of Hoffeld Group and is the author of “The Science of Selling” and “Sell More With Science.” His approach is based on neuroscience and behavioral science and has...
https://www.freightwaves.com/news/3pl-recap-using-science-to-improve-sales