How to Craft a Shipper Outreach Strategy That Works Part 2

The first contact gets their attention.
The second one gets you remembered.
The third through seventh? That is what closes the freight.

If you think outreach ends after the first cold call or email, you are leaving real money and long-term freight relationships on the table. In Part 1, we broke down the foundation: identifying your ideal shippers, building prospecting lists, and initiating contact through a structured cadence.

But this is where most small carriers fall off.
They do the hard part of...

https://www.freightwaves.com/news/how-to-craft-a-shipper-outreach-strategy-that-works-part-2

235 Elisabeth Munck af Rosenschöld, Head of Sustainability, IKEA Supply Chain Operations

Sustainability is truly about people!

Listen to Elisabeth Munck, Head of Sustainability at IKEA Supply Chain Operations. She is passionate about sustainability and has been working on the sustainability agenda in Supply Chain Operations since 2016.
IKEA released their Supply Chain Operations Decarb Catalogue this week. Here is the link if you want to read more.

Elisabeth discusses IWAY– the IKEA way of Responsibly Procuring Products, Services, Materials and Components. It’s ten principles for a...

https://shippingpodcast.com/235-elisabeth-munck-af-rosenschold-head-of-sustainability-ikea-supply-chain-operations/

Propaganda dissection: this is how shipper claims about Terminal Access Charges are flawed

Pictured: cash, money, dollars. Photo credit: 3D Animation Production Company via Pixabay.

Shipper arguments that shipping lines should pay for trucks to come into a container terminal are fundamentally flawed. Find out how, and why…

What is a customer?

The Merriam-Webster dictionary definition of a “customer” is “one that buys a commodity or service”. To “buy” means to acquire possession of, or the rights to use, goods or services in return for the payment of money.

What is a terminal access...

https://www.shippingaustralia.com.au/propaganda-dissection-this-is-how-shipper-claims-about-terminal-access-charges-are-flawed/

White Paper: Shipper Rate Report – Q3 2021

The Shipper Rate Report—presented in partnership with U.S. Bank—is a quarterly publication using freight payment data from U.S. Bank in conjunction with FreightWaves SONAR data sets to create the most in-depth rate and demand outlook for shippers. The insights within this paper are curated by the market experts at FreightWaves and backed by the proprietary data and analytics housed in FreightWaves’ SONAR platform.

Featured insights for Q3 2021 include:

  • Overview of capacity and load volumes for...

https://www.freightwaves.com/news/white-paper-shipper-rate-report-q3-2021

COVID19 Container Imbalance ‘Tipping Point’ Causes Forwarders To Help Shippers With Logistics!

According to a Freight Waves article written by Chris Gillis, a global association representing the freight forwarding industry warned in a Wednesday position paper that the coronavirus pandemic’s severe impact on supply chains means the imbalance of container equipment to keep cargo moving is at a “tipping point.”

What is it?

The International Federation of Freight Forwarders Associations (known by its French acronym FIATA) called container imbalances a“perennial issue in the supply chain” in...

https://mfame.guru/covid19-container-imbalance-tipping-point-causes-forwarders-to-help-shippers-with-logistics/