Let me paint a picture.
You’re cold calling shippers. You finally get someone on the line who doesn’t hang up. You give them your pitch. They say, “Sure, send me over your carrier packet.”
Your palms get sweaty. Because what you have… is not a carrier packet—it’s a collection of documents. No direction. No cohesion. Just a W-9, your insurance cert, and your MC certificate… maybe a safety score if you’re feeling fancy.
And guess what happens?
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https://www.freightwaves.com/news/building-a-carrier-packet-that-wins-you-freight