social commerce

TikTok looks to tech startups to jump-start e-commerce business

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The news of TikTok’s U.S. launch of TikTok Shop got many in the logistics industry excited by the...

https://www.freightwaves.com/news/tiktok-looks-to-tech-startups-to-jump-start-e-commerce-business

What’s next for TikTok after news of US fulfillment bid?

TikTok app

What does TikTok have up its sleeve?

The massive social media platform is reportedly making an unlikely entrance into the U.S. fulfillment services market. More than a dozen job listings posted by TikTok over the past two weeks signal that the company is building its own fulfillment centers to handle orders from TikTok Shop, as first reported by Axios.

TikTok Shop is the platform’s e-commerce shopping option, first launched in 2021 in the U.K. It operates in select markets and connects users to...

https://www.freightwaves.com/news/whats-next-for-tiktok-after-news-of-us-fulfillment-bid

Augmented reality is making packaging sexy

Immertia demonstrates new holographic packaging technology with Bayer

Usually, people pay more attention to the products they buy than to the packaging they came in. That makes sense – after all, a company’s goal is to sell its product, not its packaging. But what if packaging is the product? Making packaging sexy might seem like a tall task, but one company is making it a reality.

An augmented reality, that is. Australian technology startup Immertia recently unveiled a demonstration of its holographic packaging, which uses augmented reality (AR) technology to...

https://www.freightwaves.com/news/augmented-reality-is-making-packaging-sexy

Twitter adds shopping buttons

What started as 140 characters and morphed into a destination platform for news and information as well as engagement with friends and like-minded individuals — is now embracing shopping.

Twitter on Thursday announced Shop Module, a dedicated space atop a business’s profile where it can showcase its products and Twitter users can easily click through to see or purchase those products.

“When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and...

https://www.freightwaves.com/news/twitter-adds-shopping-buttons