By Omar Singh, president and founder, Surge Transportation
Routing guides are always going to fail. The basic reason is that forecast is linear but demand fluctuates so they are not always in perfect alignment — especially when taking lead time into account. The end result is tender rejection, a failed routing guide and a need to source capacity in the spot market.
Let’s take a moment to contemplate a routing guide that never fails. Let’s talk about one that incorporates a version of the spot...
https://www.freightwaves.com/news/routing-guides-are-going-digital