In driver recruitment, being real gets real results. But it also requires the right story and presentation.
On a recent episode of Taking the Hire Road, Lane Williams, founder and CEO of Fusion Now, joined Leah Shaver, president and CEO at the National Transportation Institute, to talk about driver recruiting trends. Williams highlighted ways companies are standing out by using authenticity to attract the right drivers.
Kansas City, Missouri, based Fusion Now is a digital marketing and...
Leah Shaver, radio host and president of The National Transportation Institute (NTI), appeared on the latest episode of Taking the Hire Road to discuss whether society will forget that truck drivers have kept the economy moving during the COVID-19 pandemic.
“Someday we’re going to get beyond this period of time that we’re in and the level of awareness that folks have related to the essentiality of truck drivers may wane,” she told host Jeremy Reymer, founder and CEO of DriverReach.
Shaver helps...
https://www.freightwaves.com/news/we-love-truckers-taking-the-hire-road