Attending the Mid-America Trucking Show (MATS) can be overwhelming. With over 50,000 attendees, thousands of vendors, and over a million square feet of exhibition space, it’s easy to get lost in the spectacle. If you go in without a plan, you’ll end up wandering aimlessly, snapping pictures, and walking away with a bag full of brochures but no real business impact. If you’re intentional, MATS can be one of the most productive events of your year.
I remember my first time at MATS over a decade...