The last mile of delivery has become such an important part of an e-commerce customer’s journey that many shippers and retailers forget about a key part of that journey: the middle mile.
Visibility – of shipments and assets – in the middle mile provides the connectivity that makes tracking in the final mile possible and ensures a happy customer.
“When one player hands off to another, there is often a lack of visibility there … so it isn’t only the consumer sitting at home waiting for a box of...
https://www.freightwaves.com/news/failing-in-the-last-mile-the-problem-may-be-in-the-middle-mile