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World War I
Despite going into receivership in late 1911, the Wabash did well because of its key corridors, which carried a diversified traffic base. Its network was slightly over 2,000 route miles and served Detroit, Chicago, St. Louis, Kansas City, Omaha and Buffalo.
In 1912 the company adopted the slogan “Follow The Flag.” It was a simple marketing tactic that earned the Wabash one of the most innovative logos and slogans of all time.
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