Wendy Bartz

Marketing mix to attract the right drivers — Taking the Hire Road

Before the internet, recruiters advertised positions in the local newspaper. Candidates could apply in person or send in a resume by mail or fax. This was the extent of interaction between recruiters and job hunters and the only way for companies to bring in leads of any kind, until the internet was invented and became more accessible.

With an early interest in management and marketing, Jeremy May, vice president of client services at Ramsey MediaWorks, says he feels “fortunate to have grown up...

https://www.freightwaves.com/news/marketing-mix-to-attract-the-right-drivers-taking-the-hire-road

Improving recruitment of female drivers — Taking the Hire Road

Though the percentage is gradually increasing, women still make up only about 10% of drivers in the trucking industry. The reasons for this can be mostly narrowed down to lack of carrier safety and security measures and overall industry education and preparedness.

Kellylynn McLaughlin is a driver ambassador for the Women in Trucking Association, a nonprofit dedicated to bringing gender diversity to the industry and minimizing the obstacles women face.

“My goal is to educate and encourage people...

https://www.freightwaves.com/news/improving-recruitment-of-female-drivers-taking-the-hire-road

Insights and challenges in driver marketing – Taking the Hire Road

As the world progresses toward greater dependence on technology, especially since the COVID-19 pandemic began, more companies are looking to a range of digital resources to recruit employees. Because of the vast number of options, such as LinkedIn, Indeed and many more, some technology companies are finding ways to simplify this process in order to bring in qualified candidates as seamlessly as possible.

Companies like Work4 specialize in performance-based social recruitment technology to bring...

https://www.freightwaves.com/news/insights-and-challenges-in-driver-marketing-taking-the-hire-road

Embracing the change

As technology continues to improve — particularly since the start of the COVID-19 pandemic — more companies across all industries are embracing technological solutions to streamline their internal and external processes.

A recent study by McKinsey and Co. shows that companies have “accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years”. 

With many companies adopting more advanced solutions, holdouts will likely be left...

https://www.freightwaves.com/news/embracing-the-change

DriverReach boosts speed-to-hire in driver recruiting

Ask any motor carrier what’s giving them headaches and they’ll likely say “hiring drivers”. It’s no surprise, considering we’re in what many are calling an ongoing driver shortage.

External factors have largely taken the blame for such woes. They’ve been an albatross around the neck of driver recruiters nationwide – especially during the pandemic. It started when COVID-19 slowed the once bountiful driver school pipeline to a trickle, virtually eliminating new talent. Things only worsened with...

https://www.freightwaves.com/news/driverreach-boosts-speed-to-hire-in-driver-recruiting

From driver wellness to recruiter fatigue, focusing on health matters: Taking the Hire Road

DriverReach Director of Sales and Services Wendy Bartz fills in for CEO Jeremy Reymer on this week’s episode of Taking the Hire Road, welcoming to the show Jessie Burnette, chief people officer at Hirschbach, to discuss the creative ways the Iowa-based carrier prioritizes the mental health of its workforce. 

Burnette’s job is to go above and beyond for Hirschbach’s drivers and office staff, explaining that human resources should be more than just recruiting.

“It doesn’t matter if it’s a driver on...

https://www.freightwaves.com/news/from-driver-wellness-to-recruiter-fatigue-focusing-on-health-matters-taking-the-hire-road

Modern recruiting in a driver shortage — Taking the Hire Road

On today’s episode of Taking the Hire Road, presented by Kuebix, DriverReach founder and CEO Jeremy Reymer chatted with Wendy Bartz, DriverReach director of sales and services, about building recruiting teams, embracing technology and addressing driver burnout.

As a former director of recruiting herself, Bartz said that starting a recruiting team begins with taking a step back and observing the day-to-day operations of the carrier. This helps a recruiter learn the company’s strengths and...

https://www.freightwaves.com/news/modern-recruiting-in-a-driver-shortage-taking-the-hire-road