Princess Yachts receiving Boat Builder Award
British Marine members had a fantastic night at the Boat Builder Awards 2018, which took place on Tuesday (13 November) at the National Maritime Museum in Amsterdam, with numerous members picking up awards on the night.
Princess Yachts’ innovative communications campaign for the new Princess R35 won the Retail Marketing Initiative award. Noted by the judges for being strikingly as far removed from traditional boat launch marketing as might be imagined,...