Navy Drops TV Ads: Trades Super Bowl Spots for Esports, YouTube

Information Systems Technician Alexavier Simmons aboard USS Gerald R. Ford (CVN-78), plays video games during the ship’s first underway in 2017. US Navy Photo

The Navy is punting on television advertising and won’t roll out a new ad campaign in time for the Super Bowl. Instead, the service will spend virtually all its advertising money in the digital realm.

In 2020, Navy officials told USNI News, the service plans to spend nearly $33 million – 97 percent of its advertising budget – on online...

https://news.usni.org/2019/12/18/navy-drops-tv-ads-trades-super-bowl-spots-for-esports-youtube

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