Walmart+ won’t make Amazon quake, but that could be beside the point

Walmart Inc.’s (NYSE:WMT) planned Walmart+ service, which reportedly launches later this month with a $98 annual fee for same-day deliveries of groceries and general merchandise as well as fuel discounts, may not rain on Amazon.com Inc.’s (NASDAQ:AMZN) parade. And that may not matter.

The subscription-based initiative, first reported earlier this month by the online publication Recode, would expand a pure e-grocery delivery initiative that Walmart launched late last year. The new service will...

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