Technology providers are hyperfocused on developing solutions and providing great user experiences for customers. What many of them are not as interested in is developing the hardware to support their software.
There are exceptions, of course, but many tech providers simply partner with a third party to develop the hardware so they can focus on their core mission. So, when a partner comes along that opens up that base hardware to any and all developers, the options for the end customer grow...
https://s29755.pcdn.co/news/open-platforms-opening-up-a-world-of-opportunity-for-tech-developers