Digital or not, brokerages rely on people. But the growth of digital freight-matching (DFM) platforms like Uber and Convoy is forcing small to midsize brokers to compete by starting their own technology programs and rethinking traditional human labor.
But considering that DFM platforms can flood $200 million into their technology, competing is a daunting prospect for smaller firms.
Hubtek, a staffing and technology company, hosted a webinar with FreightWaves to discuss automation opportunities...
https://s29755.pcdn.co/news/how-small-brokers-can-compete-with-digital-freight-matching