Indianhead Motor Line, Inc. was founded by Lester A. Wilsey in 1931 with a nine-year-old Model T truck. With this 1922 truck Wilsey began serving the area surrounding Rice Lake, Wisconsin. In those early days, the company operated under the name Wilsey Truck Co.
However, after several years of business, Wilsey realized a more distinctive name was required if he were to remain competitive. He chose the name “Indianhead” to pay homage to the...