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Referrals might be the best method of new lead generation for freight sales. Not only is it a simple and cost-effective strategy to implement, but it also returns an impressive conversion rate — about three times higher than what you can expect from other forms of prospecting.
Your internal process surrounding referrals can be as structured as you want to make it....
https://www.freightwaves.com/news/viewpoint-finding-referrals-that-convert-into-logistics-sales