Viewpoint: Listening for lead generation success in freight sales

The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates.

Social selling — it’s the sales strategy that was mostly unheard of before the past few years, now gradually gaining attention as more people implement it. Individuals, rather than businesses, are the focus of this lead-generation strategy.

Salespeople use LinkedIn, Twitter and other social networks to connect with potential customers, making the most of these...

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