The disintermediation of truckload transportation looks vastly different from that of other industries. While the buying and selling of a financial asset is completed at the time of transaction, with trucking, the transaction is only the beginning. Quite literally, the rubber must hit the road for the cargo to arrive on time and intact at its end destination.
“While the pricing and the procurement activity might look and feel commodity-like, unlike commodity trading, these orders have to be...
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