As more manufacturing businesses realize the importance of business-to-business (B2B) e-commerce, many are still lacking when it comes to digital marketing and sales programs.
According to a PwC survey, 66% said implementing digital marketing and sales over the next two years is a business priority; 40% said it is a top business challenge. Few manufacturers, though, have robust e-commerce platforms.
Robert Bono, industrial manufacturing practice leader for PwC, said the challenges are nearly...