The trucking industry has been struggling to recruit younger drivers into its aging workforce for years. Companies of all sizes have rolled out recruitment and retention initiatives intended to bring in new drivers and retain existing. Most of these programs have focused on offering bonuses or other incentives like increased home time or tuition reimbursement.
While these efforts have moved the needle for some individual companies, the industry as a whole continues to struggle. It is also...
https://www.freightwaves.com/news/shifting-perspective-on-what-makes-a-quality-driver