At 168 years old, Levi Strauss & Co. (NYSE: LEVI) has some knowledge about its customers. But that knowledge was put to the test in 2020 as the pandemic took hold and consumers shifted buying strategies. Liz O’Neill, executive vice president and COO of the company, said Levi had to make some tough choices to manage though the COVID-19 pandemic before it could contemplate what the future would look like.
“[It was a] healthy triage mode which was walking this balance beam where we had to balance...