Google Cloud brings on Cart.com to overhaul its DTC e-commerce

Google Cloud partners with Cart.com, end-to-end e-commerce platform, to provide data analytics for its brands

In order to survive in today’s world of rapid-fire commerce, you either need to be an e-commerce business or you need to be working with one. Even after skyrocketing in 2020, e-commerce sales are projected to grow another 18% to 23% year-over-year in 2021, according to the National Retail Federation.

Unsurprisingly, one of the United States’ largest corporations is well aware of this. Google Cloud, the cloud computing arm of Alphabet, is partnering with e-commerce-as-a-service (ECaaS) company...

https://www.freightwaves.com/news/google-cloud-brings-on-cart-com-to-overhaul-its-dtc-e-commerce

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