DTC

Simple ‘click to cancel’ button could shake up subscription boxes

(Image: Federal Trade Commission)

FTC continues to solicit comments on click-to-cancel button and other proposed revisions to its Negative Option Rule

We have all felt the frustration of having to jump through hoops to cancel a recurring monthly subscription. Fortunately, the FTC is in the process of potentially removing hurdles to canceling by updating its Negative Option Rule. The rule essentially says that if a consumer has not taken action to stop a subscription, that serves as consent for...

https://www.freightwaves.com/news/simple-click-to-cancel-button-could-shake-up-subscription-boxes

Pack, ship, reuse: How Boox plans to develop circular DTC shipping

Imagine a world where companies never have to buy a new box for a shipment or one where box manufacturers are nearly put out of business.

Sounds far-fetched? It probably is. But there is a California company that is trying to move the direct-to-consumer market closer to a truly circular economy. Boox wants brands and consumers to switch to reusable shipping containers — boxes and now bags.

The Petaluma, California-based startup on Tuesday announced the introduction of its Boox Baag, a reusable...

https://www.freightwaves.com/news/pack-ship-reuse-how-boox-plans-to-develop-circular-dtc-shipping

Windy City delivery: AxleHire handles final mile for X Delivery DTC brands

AxleHire and X Delivery have joined forces to provide last-mile delivery to e-commerce customers in the Chicago area, bringing new delivery options to end consumers of some of the nation’s largest retail brands.

The new partnership, which has been operational since June in the Windy City, allows X Delivery’s customers to access AxleHire’s network of same-day and next-day delivery services. X Delivery, which provides tech-driven shipping solutions for direct-to-consumer brands, will inject client...

https://www.freightwaves.com/news/windy-city-delivery-axlehire-handles-final-mile-for-x-delivery-dtc-brands

5 tips DTC brands can implement to improve holiday sales

When consumers shop in a brick-and-mortar store, the retailer gains valuable insight on them. When they move online, similar data insights can be gleaned thanks to the “digital shelf.”

PriceSpider identifies the digital shelf as a “collection of digital experiences consumers use to find, learn about, compare, and purchase products. That includes everything from search engines and product pages to your website and other online content.”

In essence, direct-to-consumer brands that leverage the data...

https://www.freightwaves.com/news/5-tips-dtc-brands-can-implement-to-improve-holiday-sales

Google Cloud brings on Cart.com to overhaul its DTC e-commerce

Google Cloud partners with Cart.com, end-to-end e-commerce platform, to provide data analytics for its brands

In order to survive in today’s world of rapid-fire commerce, you either need to be an e-commerce business or you need to be working with one. Even after skyrocketing in 2020, e-commerce sales are projected to grow another 18% to 23% year-over-year in 2021, according to the National Retail Federation.

Unsurprisingly, one of the United States’ largest corporations is well aware of this. Google Cloud, the cloud computing arm of Alphabet, is partnering with e-commerce-as-a-service (ECaaS) company...

https://www.freightwaves.com/news/google-cloud-brings-on-cart-com-to-overhaul-its-dtc-e-commerce

Walmart drives closer to autonomous delivery with Ford, Argo AI deal

Ford and Argo AI, which are already collaborating on an autonomous vehicle pilot for rideshare with Lyft, are adding a package delivery pilot to the mix with a separate agreement with Walmart.

The three companies will begin autonomous vehicle delivery service in Miami, Austin, Texas, and Washington. The service will use Ford (NYSE: F) vehicles equipped with Argo AI’s self-driving technology.

“Our focus on the testing and development of self-driving technology that operates in urban areas where...

https://www.freightwaves.com/news/walmart-drives-closer-to-autonomous-delivery-with-ford-argo-ai-deal

Case study: How Aviron navigated a COVID-induced home gym boom

GlobalTranz helps Aviron shift to a direct to consumer model for its smart rower

Heading into 2020, the U.S. fitness club industry was on a roll, with projections that it would reach $39 billion in the U.S., growing more than 2.6% over 2019. Then COVID-19 hit, shutting down the majority of the fitness industry. That included gyms but also fitness facilities in hotels and other businesses.

According to a TD Ameritrade survey published in July 2020, 59% of Americans said they didn’t plan on renewing their gym membership and 56% said they found more affordable ways to stay fit...

https://www.freightwaves.com/news/case-study-how-aviron-navigated-a-covid-induced-home-gym-boom

Brands turn the page back to catalogs as powerful DTC marketing tool

Sears perfected the direct-to-consumer (DTC) model, long before DTC was widely known. Macy’s continued it with its legendary Christmas catalogs, as did many others, but the Sears catalog was the Gold Standard.

While the catalog fell out of favor over the past 15 years or so, it is making a comeback. According to eMarketer, DTC revenues grew about 24% in 2020, and the marketing push by brands is driving much of that.

DTC is the promotion and sale of products to consumers directly by the brands or...

https://www.freightwaves.com/news/brands-turn-the-page-back-to-catalogs-as-powerful-dtc-marketing-tool

Under Armour’s DTC shift simplifies its supply chain at the right time

This is an excerpt from Thursday’s (5/13) Point of Sale retail supply chain newsletter sponsored by ArcBest.

One of the most intriguing COVID silver linings was the opportunity for massive companies to pivot. For the apparel industry, those pivots have been largely consistent across subsegments and price points: Increase direct-to-consumer sales while cutting ties with undifferentiated retailers, focus on controlling inventory to minimize promotional activity, and consolidate the product...

https://www.freightwaves.com/news/under-armours-dtc-shift-simplifies-its-supply-chain-at-the-right-time

Direct-to-consumer brand Misfits Market achieves unicorn status

Food waste in the United States is estimated between 30% and 40% of the total food supply, according to the U.S. Department of Agriculture (USDA). USDA’s Economic Research Service estimated the loss at 31% at the retail and consumer levels.

There are a number of reasons for food loss – from spoilage to production problems. At the retail level, overordering and the removal of blemished or less pristine product from store shelves leads to waste. Several startup companies are attempting to tackle...

https://s29755.pcdn.co/news/direct-to-consumer-brand-misfits-market-achieves-unicorn-status

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