The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates.
If you’re like most manufacturers, your brand is your most important asset. It’s your identity. Your personality. Your customer. Your reputation. Your future. So, what is that worth to you?
Think about this throughout your customer’s buying experience – who controls each step of the way from the initial order – to production, to packaging, to the warehouse, to the...
https://www.freightwaves.com/news/commentary-3-ways-you-can-protect-your-brand