As carriers across the industry continue to grapple with the driver shortage, focusing on driver recruitment is more important than ever. Popular perks like tuition reimbursement and sign-on bonuses tend to grab drivers’ attention, but there is one critical piece of the recruitment puzzle that for hire and private fleets often overlook: the actual application process.
Difficult application processes — including long forms and cluttered websites — tend to dissuade drivers from applying at all. In...
https://www.freightwaves.com/news/streamlined-applications-help-private-fleets-recruit