Shippers want versatile performers and top-notch carriers in their supply chains — a fact underscored by the last 20 months of capacity shortages. But nearly 80% of freight in the U.S. is hauled by carriers with fewer than 100 trucks — carriers that often couldn’t afford the technology that would help them look and act like larger carriers in the digital marketplace.
Westech Logistics, a small trucking company in Oklahoma, launched four years ago as an oil field operation, but when that...