Fulfillment is to last-mile delivery what Pippen was to Jordan — each needs the other to be successful. If on-time delivery over the last mile is like a clutch Jordan jumper in the fourth quarter, then fulfillment is like Pippen’s quietly steady presence through the first three quarters. Just as that clutch Jordan shot would never happen without Pippen helping keep the team in the game, last-mile delivery would never happen without fulfillment.
But many last-mile delivery services don’t have a...
https://www.freightwaves.com/news/bringg-is-bringing-customization-and-control-to-the-last-mile