Metaverse: a new way for businesses to connect with consumers?
- The metaverse could be a market worth $800 billion by 2024 according to Bloomberg Intelligence.
- A new communication channel that breaks with the traditional codes of advertising.
- Nike, H&M, Gucci are already investing heavily in consolidating their brands in this virtual world.
Although not a new concept and with a long road ahead, the word “Metaverse” has been on everyone’s lips since Facebook rebranded itself as Meta and thus...