The supply chain never really ends anymore. In the past, once a product reached the sales floor, the journey was completed –– that was the point of sale.
But today, there are a bevy of purchasing and fulfillment options available, services like e-commerce, buy online pick up in store, curbside pickup and same-day delivery. The final handoff of products is increasingly being handled by retail store associates and backroom workers, who are finding themselves in the thick of a muddled supply chain.
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