Many e-commerce brands offer free shipping today in an effort to compete. But for many small and midsized (SMB) brands, there is a cost. Without the scale of Amazon or Walmart, shipping rates tend to be higher and technology to track those deliveries more scarce.
There is hope, though, and it appears in the form of a new survey from UPS Capital. Shoppers want personalization.
“Today, free shipping, two-day shipping and free return offers have become table stakes for e-commerce shippers looking to...