LOUISVILLE–Imagine walking through aisle after aisle of display booths and seeing multiple signs that say, in so many words, “We want you bad.” But it’s not the same “We want you” with Uncle Sam’s finger pointing straight ahead.
That was the scene at the Mid-America Trucking Show here, the first one since 2019, where all the endless online and radio advertisements from trucking companies looking for drivers come to life. There may be 100,000 carriers in the U.S., so they clearly aren’t all...
https://www.freightwaves.com/news/driver-recruitment-wars-rage-at-mats-booth-after-booth-after-booth