In 2021, the United States saw a record shortage of 80,000 truck drivers, according to the American Trucking Associations. This worsening driver shortage has pushed companies to bolster recruiting efforts yet again, making themselves as attractive as possible to new drivers.
At the same time, however, many carriers experience turnover rates above 90%, suggesting that companies could benefit from funneling some of their recruitment efforts into retention strategies. In order to do that, carriers...