Routinely, brokerage carrier sales and operations teams work to eliminate potential risks when choosing transportation partners for the brokerage’s shipper clients. These decisions, which call for manual review of carrier specifics, often must be made in less time than it takes to brush one’s teeth in the morning.
Now multiply that risky decision by the vast number of loads booked by U.S. brokerages in a day, and the outcome is a jeopardized load-matching system.
This problem is what inspired...