Does reacting to real-time supply chain data beat forecasting?

Numerous companies, including CPG companies, at FreightWaves’ The Future of Supply Chain conference last week highlighted the difficulty of accurately forecasting. We heard that sentiment expressed from numerous companies, including transportation companies and intermediaries as well as CPG companies and other shippers. Basically, market forecasts are almost always too reflective of current market conditions without fully incorporating upcoming changes in market conditions. For example, in a...

https://www.freightwaves.com/news/does-reacting-to-real-time-supply-chain-data-beat-forecasting

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