Blue Yonder, Bringg driving Asda’s omnichannel makeover

Delivery man hands grocery items to woman

U.K. superstore Asda is building out its omnichannel capabilities with new order management capabilities from Blue Yonder and last-mile efficiency solutions from Bringg.

Asda had previously tasked Blue Yonder to transform its supply chain and retail operations, but it is now advancing those efforts by selecting the company’s Luminate Commerce solutions platform to modernize its order management capabilities. The inclusion of Bringg, which is a Blue Yonder technology alliance partner, ensures the...

https://www.freightwaves.com/news/blue-yonder-bringg-driving-asdas-omnichannel-makeover

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