Route optimization vs. planning: What are the differences?

Delivering consumer packaged goods the final mile to customers’ doorsteps is one of the most challenging aspects of the delivery process.

In today’s world, customers expect to know when their purchases will arrive down to the minute. Providing customers with wide delivery windows can result in frustration and lack of trust, jeopardizing future business with that customer.

Estimating a delivery time can be challenging, especially when factoring in all the elements of urban environments and...

https://www.freightwaves.com/news/route-optimization-vs-planning-what-are-the-differences

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