By Omar Singh, president and founder, Surge Transportation
FreightTech is good, there is no doubt about that. However, the rub is that it is only as good as the team who is willing to use it. Companies can implement and deploy a new technology or capability, but if they don’t get buy-in from the team and incentivize around it, then it may just essentially be a shiny new thing collecting dust.
Buy-in can be anything from proper training and awareness, to restructuring incentive compensation to...
https://www.freightwaves.com/news/obstacles-to-implementing-freighttech