Google pushes hard into supply chain technology

XPO personnel working with Google Cloud's supply chain suite.

Google Inc. (NASDAQ: GOOG) is and will likely always be associated with its search engine. What is less known is the company has moved aggressively to support logistics and supply chain operations with its Google Cloud platform.

Given Google’s scale and expertise, the runway for all stakeholders is potentially enormous. Google Cloud is in the early innings, but it has already attracted attention and business. For example, XPO Logistics Inc. (NYSE: XPO), which is as advanced an IT player as any...

https://www.freightwaves.com/news/google-cloud-supply-chain-technology

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