Before the internet, recruiters advertised positions in the local newspaper. Candidates could apply in person or send in a resume by mail or fax. This was the extent of interaction between recruiters and job hunters and the only way for companies to bring in leads of any kind, until the internet was invented and became more accessible.
With an early interest in management and marketing, Jeremy May, vice president of client services at Ramsey MediaWorks, says he feels “fortunate to have grown up...
https://www.freightwaves.com/news/marketing-mix-to-attract-the-right-drivers-taking-the-hire-road