During the height of the COVID-19 pandemic, retailers turned to e-commerce. For many smaller retailers and digital-only brands, that often meant using a last-mile delivery provider such as DoorDash, Instacart or one of the thousands of other local services that popped up.
It also meant building an online store. Some last-mile providers offer this capability, either through their apps or via a branded website. In other cases, the business needed to invest in a platform.
But according to Will...
https://www.freightwaves.com/news/the-hidden-costs-of-storefront-delivery-and-how-to-avoid-them