All machines need maintenance: Your broker is the mechanic, not the operator

By Omar Singh, president and founder, Surge Transportation

So much of the conversation recently has been dominated by digital transformation of the supply chain that I thought it might be nice to take a moment to reflect on what got us here.

In the years before APIs, 10 years in my case, our approach was always to provide value as a strategic partner by positioning our relationship with customers in places that needed tweaking — maintenance. Maintenance in routing guides/supply chain can be short...

https://www.freightwaves.com/news/all-machines-need-maintenance-your-broker-is-the-mechanic-not-the-operator

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