Riders getting into Lyft vehicles may soon be greeted with advertising as the company has confirmed it will start rolling out in-vehicle and rooftop displays.
The advertising push comes as the rideshare business has jumped in recent months and as competitor Uber (NYSE: UBER) targets $1 billion in advertising revenue by 2024. Lyft’s efforts will come through the newly formed Lyft Media business unit and could offer drivers a cut of the revenue pie, the Wall Street Journal reported.
“We hope to...
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