#advertising Archives - Maritime Shipping News

Lyft targets in-vehicle advertising with new business unit

8 August 2022

Riders getting into Lyft vehicles may soon be greeted with advertising as the company has confirmed it will start rolling out in-vehicle and rooftop displays.

The advertising push comes as the rideshare business has jumped in recent months and as competitor Uber (NYSE: UBER) targets $1 billion in advertising revenue by 2024. Lyft’s efforts will come through the newly formed Lyft Media business unit and could offer drivers a cut of the revenue pie, the Wall Street Journal reported.

“We hope to...

https://www.freightwaves.com/news/lyft-targets-in-vehicle-advertising-with-new-business-unit

Adapting to the recruiting evolution — Taking the Hire Road

1 July 2021

On this week’s episode of Taking the Hire Road, DriverReach founder and CEO Jeremy Reymer welcomed Priscilla Peters, vice president of marketing and training at Conversion Interactive Agency, to discuss the ever-changing methods of recruiting in the digital age.

Some things will never change in driver recruiting. For instance, Peters said to never underestimate the power of a job referral. But in other ways, technology has propelled the recruiting process away from print advertising and...

https://www.freightwaves.com/news/adapting-to-the-recruiting-evolution-taking-the-hire-road

Advertising platform Skai reaches deal with Gopuff

18 June 2021

Brands and shippers looking to reach a broader audience can now access Gopuff’s customers through a media partnership with Skai.

Skai is a go-to-market advertising product that allows brands and shippers to reach new customers through data-driven market intelligence and omnichannel platforms. Gopuff specializes in delivering essential and instant need items. It operates in over 650 cities and charges $1.95 as a flat fee for delivery. It recently reached a deal with Uber (NYSE: UBER) to provide...

https://www.freightwaves.com/news/advertising-platform-skai-reaches-deal-with-gopuff

Innovative driver recruiting — Taking the Hire Road

25 March 2021

Brad Vaughn, Maverick Transportation vice president of recruiting, joined DriverReach founder and CEO Jeremy Reymer on this week’s episode of Taking the Hire Road. The two dive into recruiting drivers and recruiters, in addition to “The Maverick Way” and the underrated power of video marketing.

Driver recruiting amid the pandemic has been harder than it’s ever been for the industry, according to Vaughn, as COVID-19 dramatically hindered driver school graduations across the country and...

https://s29755.pcdn.co/news/innovative-driver-recruiting-taking-the-hire-road

Maersk presents our brain

14 August 2019

Maersk published a new advertising video with title “This is your brain”.

“Our reptilian brain is holding us back when new ideas and opportunities arise,” Maersk says in the video description.

Maersk takes us deep inside our mind, in its latest ad campaign. Danish giant wants to show how much we resist changes. At the same time, it shows how positive a change can be and the great impact of some “crazy” ideas in the world.

“It’s an ongoing fight inside all of us,” Maersk adds.

The post Maersk...

https://container-news.com/maersk-presents-our-brain/

Lena Göthberg, Producer and Host of the Shipping Podcast

14 December 2018

The 100th! It’s a milestone! I take the opportunity to share what I have learnt by starting a podcast in the maritime industry. How it all started with a crazy idea and borrowed equipment onboard the worlds’ largest container ship MAERSK MCKINNEY MOLLER and her Captain.

I got the advice to start by sharing 4 episodes, just in case the prospective listeners wouldn’t get hooked if I only shared one episode and that wasn’t to their taste.

1. Captain Niels V Pedersen

2. Carl Johan Hagman

3. Jonathan...

https://shippingpodcast.com/lena-gothberg-producer-and-host-of-the-shipping-podcast/