How well will consumer packaged goods (CPG) purchases ultimately hold up?
Not only is CPG demand forecasting arguably more difficult than ever, it is also more critical than normal since many CPGs have to decide whether to continue with high-cost contract manufacturing that served as a way to find capacity during the pandemic when demand for CPGs was generally elevated.
The latest consumer data paints a picture of a consumer who lacks confidence, has reassessed priorities and is cutting back in...
https://www.freightwaves.com/news/cpgs-grapple-with-uncertain-consumer-behavior