Launched in April, Amazon’s Buy with Prime service — which grants merchants the ability to offer customers perks like free and two-day shipping through Amazon’s fulfillment network — had the looks of a game changer for e-commerce.
Now it appears the new offering is ready to change the game.
Amazon (NASDAQ: AMZN) on Tuesday announced that by Jan. 31, Buy with Prime will no longer be invite only. That means more e-commerce merchants, including those that do not sell on the company’s website, will...