CPGs’ worst nightmare
For certain CPG categories, I would argue that the worst thing that could happen isn’t a recession but consumers getting religion on healthy eating and avoiding the center of the grocery store altogether. Healthy eating aside, earlier this week The Wall Street Journal highlighted a second concern that may be gaining traction — the newspaper described a new consumer phenomenon that is called “split-brain” budgeting, which refers to shoppers splurging on some items while...
https://www.freightwaves.com/news/will-consumers-sacrifice-everyday-items-for-the-rare-splurge